TikTok Tunes

Aiming to build brand awareness of TikTok within the music industry, the leading platform for short-form video content, reached out to me to create a unique campaign that could produce viral content that not only highlighted each artist but also celebrated the rich diversity of music genres. The campaign served as a vibrant showcase, spanning genres from alt-pop to reggaeton, hip-hop to folk, and more, embracing the full spectrum of musical expression.

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Art direction, creative concept and visual design for TikTok’s global marketing campaign: TikTok Tunes. Designed visual identity, oversaw messaging and copy.
Created and implemented brand partnership systems.