Warner Music Group

Warner Music Group is home to some of the most iconic record labels and artists in the world. After a successful IPO which raised approximately $2 billion USD, the company decided to relaunch their branding as well as their messaging strategy. I was in charge of creating a graphic communication system for their multiple channels.

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Pitched design system for social media campaign with a global reach of over 120,000 users on Instagram, TikTok, Twitter, Facebook, YouTube and LinkedIn, as well as mailing campaign, newsletter and web content.