Apryl

“Because starting a family is a right. Not a privilege.”

Apryl is the leading fertility benefits provider in the UK and Europe. They believe that everyone should have the same chances to become a parent – no matter the age, gender, sexual orientation, relationship status or financial means.

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A star by itself is nothing but a star, but when combined together with other stars marvellous galaxies are created. 

The company’s graphic narrative and visual concept was based on the previous idea.

Designed full logo and icon libraries.

Designed full suite of print and digital collateral including motion, web content, social media and promotional items.

Created Brand Guidelines for the company.